Mobile Marketing/On Demand Mobile Marketing/Fast, Friendly and Responsive…

Mobile Marketing/On Demand Mobile Marketing


Do you want a FAST, EASY and AFFORDABLE way  to reach a New Generation of Information Hungry Mobile Consumers?

mobile marketing

Mobile Marketing On Demand is the “One Finger Friendly Tool” that provides condensed
and relevant information using simple category buttons to access a phone number, location
or menu item. The goal: Immediate Response.

As a savvy business owner you have to be ready to satisfy these  “On the Go” consumers. They have neither the time or patience to wait for a full website to load. They want a Mobile Ready Website that’s fast, friendly and responsive.

Mobile Marketing Has Arrived!

And only those who take advantage of this new advertising tool can stay on top of their competitors. Marketing products and services using mobile devices is taking over more traditional forms of advertising, the same way internet marketing did during the early 90′s. The CTIA Wireless Association, which is an international organization for the wireless communications industry’s recent survey said that in the U.S. alone, wireless subscribers total roughly 292.8 million. There were 1.8 trillion messages sent in 2010 and SMS- ready mobile devices went up to 243.7M. This presents a marketing opportunity that any smart businessman should not ignore.

Here are more interesting statistics:

About 80% or more than 250 million people in the US are mobile users. Four out of five teenagers own a mobile device, and they use their gadgets such as mobile phones and tablets not just for communicating, but more so for entertainment – to download music, games, watch videos or check out the latest gossips through their social networks. However, this revolution is not just taking place in the US alone!

There are now 30 countries in the world that have topped the 100% mobile device to population ratio. About 4 billion people globally are now mobile subscribers, with China (not surprisingly) having the most subscribers at about 400 million. By 2012, it is predicted that the number of mobile users will exceed the 5 billion mark! (Update: prediction on target-5 billion now a reality).

The phenomenal growth of mobile users has opened many opportunities for online marketers and even for small businessmen who give this new technology some serious thought and use it to their advantage.

Based on the figures given above, it is clear that mobile marketing is the new wave of advertising and it can no longer be ignored. Doing so will put you and your business at a disadvantage! So read on and find out how you can use mobile marketing as a tool to expand your customer base and grow your business.

Are You Ready For Mobile Marketing?

Many years back, the word “mobile marketing” referred to advertising on-the-go, which means small billboards or posters displayed on top or on the sides of cars. These days, this may seem so old and passé. Nowadays, it refers to ad campaigns sent through SMS, MMS or bluetooth over mobile devices such as cell phones and electronic tablets.

In 2002, big name brands such as McDonalds and Coke did one of the biggest text campaigns in the early history of mobile marketing. It was a very effective campaign that was done during the heat of the World Cup season, where consumers were asked to send a text message to a short coded number to join a raffle. It was proof that consumers were ready for something new and personal – using their mobile phones to respond to an ad campaign.

Opportunities for selling goods and services over a mobile network have been foreseen at least a decade ago, but it is only in the past 2-3 years that it is fast becoming a reality. This rapid growth is due to the phenomenal sales of smartphones and tablets as well as the geomapping services provided by Google that allows location-based marketing.Mobile Marketing

It took only one month to sell 1 million iPads, which is now the fastest selling internet-ready mobile device! Today, there are more smartphones being built and sold than desktops and laptops, and this is something that any smart businessman should consider when making a marketing plan. It is predicted that in 2020, about 10 billion mobile internet devices will be in use globally.

So how do you capitalize on this new revolution and get a piece of the action for your own business?

The key is knowing what mobile marketing is all about and understanding how you can put your business at the forefront of all these developments.

Consumers are now turning to their mobile devices more often to make everyday purchasing decisions. Not only because it is convenient to do so, but also because people are learning to use their smartphones beyond simple text messaging. Most people have their phones within arm’s length every hour of the day, and some would definitely feel lost without it.

But you, as a marketer, will also benefit from using mobile devices as a marketing tool:

1. Mobile Marketing Creates Immediate Response

Between doing an email blast and a text ad campaign via mobile phones, which do you think will generate a faster response? Mobile phone users are known to check their phones every now and then, so any new messages they receive are often opened and read within a 3-minute period. Compare that with an email message that may sometimes sit in someone’s inbox for weeks and you know which one converts to a potential sale faster.

In fact one study says that 94% of text messages received by mobile users in the US are read, and 75% are read instantly!

2. Always On, Anytime, Anywhere

Mobile phones are frequently carried by users anywhere they go. If you use target marketing via mobile phones, you get the advantage of immediate message delivery and your ad campaigns are read almost instantaneously by your audience. This method of advertising reaches a wider audience than traditional methods such as print ads, TV and radio ads and even online ads that are accessed via desktop internet.

3. More Personalized Customer Management

Through mobile technology, you can deliver messages to your customers wherever they may be. You can encourage customer participation on surveys, or remind them of an ongoing sale of your products in their area. You can receive feedback immediately, and you can customize your marketing plans to engage your customers even more.

One good example is a campaign run by Orange, a mobile phone network in the UK, which gave its subscribers a 50% off on movies every Wednesday by simply texting the word MOVIE to a number. In return, those who participated received a unique code that they can use to claim their discounts. Orange not only increased its subscribers through regular promotions such as this one, but also kept their customers loyal to their brand. It is no wonder now that Wednesday is the most popular movie viewing day of the week in the UK!

4. Convenient Sales Tracking

As in any ad campaign, you need to have a tracking system to monitor how effective you are in reaching your target market. Because mobile device users often send their feedback immediately, you can easily track your conversion rates and understand your market better.

5. Unlimited Earning Potential At Minimal Cost

With a good mobile marketing plan, you can target your market, create products that are highly marketable, and achieve a loyal following among your audience. Imagine attaining all these without having to spend a huge investment on billboard advertising and TV ads! No other media can provide this kind of experience for both businesses and consumers.

Your messages are delivered instantly and you get instant results!

The number of mobile users will continue to rise in the next years to come. Undeniably, the medium is here to stay – this is the future of marketing. And if you can be part of this revolution this early, while many businesses have yet to join the bandwagon, you are positioning yourself for unlimited profits in the future!

Mobile Marketing

Would you like to test drive a Mobile READY Website (see a sample of your website optimized and ready to bring you more sales and increased profits).

your results). Would you like to see “proof” before you put up a dime? We believe
it’s the smart way to promote 
your business. It’s FREE and there’s NO OBLIGATION.
Mobile Marketing On Demand is the fast, friendly and fun way to do business in

Are You Ready For A Free Mobile Ready Test Drive?

Free Mobile Ready Test Drive

Call: 866-663-2943
Or email: [email protected]

Why Is Mobile Marketing So Powerful?

If  you haven’t   jumped  about  the  mobile  marketing  revolution,  it’s  about  time you do!   Mobile  marketing  is positioned  to  absolutely  slaughter every other current marketing   method!   It’s going  to  blow away internet advertising, email,  direct   mail,  and  just  about anything else you can think of. Why?

•  91%  of Americans have a cell phone.

•  5  billion people subscribe to cell phone service, but only 2 billion have  internet      access.

•  People tend to check their text messages and voice mail several times per day, often within minutes of receiving a message.

•  However, people usually only check their email once or twice per
day, usually not carrying a computer around with them.


This makes mobile marketing extremely powerful.  You have the opportunity to get in on the ground  floor of an opportunity few people are exploring. The time is NOW!

Mobile marketing has the power to reach more people with less competition. You won’t have   to compete with hundreds of spam emails, and you can reach people in just minutes!

Because   people   carry   their   phones   with     them   everywhere   they   go,   your   messages     can   be   in   their     hands   in   just     moments.     You   won’t     have   to   wait   for    people    to    get    around    to    checking    their    email.    You    won’t    have    to   worry    about     being     stuck   between   hundreds     of   spams     in   a     flooded   inbox.   You’ll    have    direct    access    straight    to    the    people    you    want    to    reach.

Additionally,  people  are  captive  audiences  when  reading  text  messages. Since  text   messages  are  so  short,  you  have  to  keep  them  straight   to  the point.  This    means   more  people  will  take  the  time  to   pay  attention   and  read  your  message.  Some   people  may  not  want  to  read  a  longer  email.

There won’t be another method with this much potential to come along for decades, and it’s still in  its  infancy. I suggest  jumping on this incredibly powerful method  right now, because you are once again thinking, “Why didn’t  I jump on this when I had the chance?”







Mobile Marketing – Free Traffic



Mobile marketing is definitely HOT, we know that by now. This is the new wave of marketing that can bring in loads of cash to the smart marketer. There are more than 5 billion mobile users globally and growing at an incredible rate everyday! In fact, a Google marketing guru even said that there are more android devices activated every minute than there are babies born!

But the real question is this: How can you leverage the power of mobile devices and use them to your advantage? Can you really make money from mobile marketing?

If you have been an internet marketer for quite a while now, you would know that the secret of internet marketing success is creating traffic. With mobile marketing, the concept is the same. You would want your mobile site to be visible to your target market, to engage your site visitors so that they keep coming back for more.

Without traffic, your mobile site is virtually dead. Why spend your time and money on getting your mobile site set up only to let it die, because no one knows of its’ existence!

The good news is in the U.S., about 90% of businesses do not have mobile websites – that means if you create your mobile site now, you can easily penetrate the untapped mobile market. In fact, out of the number of businesses that are already mobile, only about 2% are actually getting mobile traffic!

If you are in a hurry to penetrate the mobile market and you have the money to invest, you can always hire an advertising agency that specializes in offering mobile marketing services. However, if you are just starting your business, it makes sense to find free ways to drive traffic to your site and make your first bucks without spending a fortune.

There are many ways to generate traffic to your mobile site that are either free of charge or at a minimal cost. Be resourceful on your mobile campaigns and you can reap success in a very short time.


Mobile Traffic Tactics

Before you even focus on driving traffic to your mobile site, make sure that it has been optimized to make it mobile-friendly. There is no sense in finding ways to “lure” people to your site and then give them an unpleasant surfing experience because your site is too difficult to read or navigate.

So first things first… Get your site mobile-optimized and then work on your traffic tactics. What exactly is a mobile-optimized site? We’ll talk more about this in the next chapter, but to simply define it, a mobile-optimized site is one that is user-friendly to someone who views it using a mobile device.

Contrary to what most people think, a successful mobile marketing campaign doesn’t always have to be expensive. In fact, you can generate publicity for your website using the same free traffic generation methods that you may already be using as an internet marketer.

There are several low-cost or even no-cost but effective ways to drive traffic to your mobile site. I’m listing here just some of these mobile site traffic tactics that can easily help you promote your site:


1. Mobile Site Submission

One of the easiest methods of driving traffic to your site (free of charge!) is to submit your mobile URL to mobile site directories. Here are just a few of these mobile site directories:


a. Google Mobile Index

This requires a Google account in order to submit any xhtml, chtml or wml valid mobile site. Submit your site to Google Mobile Index, and then follow the steps to verify your site.

b. MSN Live – Webmaster Center

You must have an MSN Live Account to submit your site.

c. Yahoo Site Explorer

Also requires you to login to a Yahoo account and follow the steps in submitting your mobile site.


You can ping your sitemap to:


e. Medio

f. Fonet

g. Wapswap

h. Jumptap

i. More Mobile is free, but a link to has to be embedded on your mobile site.


2. RSS Feeds

This is one shortfall that is seldom offered by mobile sites. Once you get a regular following for your mobile site, ask them to subscribe to your regular RSS feeds so that they are always updated with your latest blog entries, offers, promotions, etc. However, if your mobile site is based on WordPress, an RSS feed is not a built-in feature. You can try creating your RSS feed using feed converters such as 4

RSS feeds work well with mobile sites because they are simple and usually trimmed down to bare essentials (no time-consuming images loading). After creating your mobile RSS feed, remember to submit it to RSS directories and use tags to explain that it is a mobile website.


3. Create Traffic Through Videos

Mobile users are drawn to videos (especially free ones!).

Google’s recent survey of mobile YouTube users show that more people now prefer to access video files through their mobile devices than from PCs. Based on a survey that received more than 16,000 responses, 75% of those surveyed said that YouTube is the number one site that they use to access videos on their mobiles. 70% of them said they access mobile YouTube more than once a day!

Google often indexes YouTube sites first for popular keywords because it ranks among the top 10 most famous websites in the world. Of course, this is also due to the fact that Google owns YouTube! So, leverage on YouTube’s popularity and create traffic for your mobile site through videos.

To promote your products or even somebody else’s (if you are doing mobile affiliate marketing), you can create a short video that you can post on your YouTube account as your call-to-action message. Don’t forget to put a link to your mobile site so that your visitors can easily access your site even when they’re on-the-go.


4. QR Codes

A QR (quick response) code is a barcode that is used to encode information. It can hold more than 4,000 characters (alphanumeric), which allows for information storage within a very small space. It can be used to store a promotional ad with a URL that links to a site. It is one method that links onsite and offsite advertising, as it can be printed on business cards, store fliers, and other print ads. These codes are now being used by companies offering discounts or those that want to increase their followers on Twitter or Facebook.

Although they may sound too techie, you can actually create your own QR code using sites that offer this service for free. One such site is, which allows you to generate the QR code for your message. This is a free service and once you generate your QR code, you can start advertising it offline or online and create traffic for your site.

Other sites that offer QR code generation can be found by simply doing an internet search for them. and are also good sites that offer QR code generation for free. 5

QR codes can be read by mobile devices that have cameras or where a QR scanner is pre-installed. Other phones need to download an app to view the QR. Again, do a Google search for QR code reader apps and you will find several online sites where you can download these apps from.


5. Social Networks

Using a Facebook or Twitter widget on your mobile site can increase your online presence. Social networks have the power to spread the word in an unbelievable pace and you can increase your traffic simply through “word of mouth”. Put a Twitter “tweet” or Facebook “like” button on your mobile site that will allow your readers to put your content on their profiles.

You can also create a Facebook page and invite your friends to “like” it. This is almost like creating your subscribers list who can receive the latest updates on your mobile site. The more followers you get, the more popular your site will be! 6


6. Mobile Traffic Through Freebies

One thing that has made it easy for most mobile marketers to lure people to their sites is to offer freebies. People always love free goodies – free product samples, free music downloads, free ringtones, screensavers, etc. Looking at the current economic trend, if anyone offers me a freebie by simply texting a number from my mobile, I would definitely go for it! And so would millions of other people.

You can also offer discounts, gifts, or incentives to your clients by using mobile coupons. Although discount coupons have always been offered by retail stores to increase their customer base, these are now being replaced by electronic coupons that are more handy and easy to use. For the marketer, you no longer have to worry about printing costs and users don’t have to worry about forgetting their coupons at home.

If you are promoting an affiliate product, you can offer a free .pdf report that you can email to a mobile user. For example, if you are promoting a weight loss product, you can offer a low-calorie recipe eBook that will be delivered via email. Asking your mobile reader to fill up an opt-in form with their email address is one way to build your list. 7

There are many other freebies that you can offer to mobile users. You would just have to be resourceful and creative to come up with offers that are interesting to your mobile clients.


7. Using Shortcodes For Your Free Promos

Short codes are special numbers that are used for texting purposes. They are usually composed of 4 to 6 digits and are used by consumers to request information, to access a service or to avail themselves of a promotional discount. American Idol was the biggest text campaign in the US history so far, where viewers could decide on the contestants’ fates by simply texting a keyword to a shortcode.

Although this method of marketing is not free, it is one of the most effective ways to build your list and to engage people to keep visiting your mobile site. The initial cost of setting up the campaign is minimal compared to the potential for increasing your conversion rates.

When mobile users text your keyword to a short code, they are automatically opting-in their cell phone number into your database. You can build your list at a speedy rate and you can increase your mobile site traffic easily.

Use offsite marketing methods such as printing your keyword/short code on fliers, brochures, and other printed materials. Spread the word via your social networks – create a fan page for your product, let people know about your promotions and ask your fans and friends to spread the word.


8. Content Is Still King (even with mobile sites!)

To capitalize on this huge market, your mobile site has to deliver something that is of value to consumers. Mobile sites may still be in the infancy stage, but if you already have a site that has relevant and interesting content, you can engage your visitors and even ask them to recommend your site to others.

Mobile Website Magazine

Mobile Website Magazine is an information rich resource for business owners who want to understand the Mobile Ready Website Revolution, what it is and why it’s so important to those who want to stay ahead of their competitors…


















More Great News!

Big prizes are at stake; bigger than anyone can really comprehend at this early stage. However, just as Apple “knew” something BIG was about to happen, there are many forward thinking companies and swift moving entrepreneurs who are now ready to play a part in this mobile ready race into the future.

Stay tuned for the big race and watch as mobile ready websites lead the way to markets that didn’t even exist just a few short years ago.

To your success,

Mobile Ready Websites
Free Mobile Ready Test Drive

~Jerry Koch
Integrity Marketing Systems, LLC

Call Me: 866-663-2943
email: [email protected]

Free Mobile Ready Test Drive


Mobile Website v.s. A Regular Website

Why do I need a Mobile Ready Website?

If you are a Fortune 500 company with instant brand recognition, you may not need a Mobile Ready Website. Your multi-million dollar advertising budget puts you at the forefront of the marketplace with consistent reinforcement messaging. The customer knows who you are and how to find you.

Not in this category?  Then you need a Mobile Ready Website. Consumers are driving the Mobile Ready Website Market because they are looking for FAST and EASY access to search information. If they can’t find you, they’ll move to your competitor.

Mobile Ready Websites are hot! 



Mobile Ready Websites

~Jerry Koch
Integrity Marketing Systems, LLC

Call Me: 866-663-2943
email: [email protected]

Free Mobile Ready Test Drive